uxury watch brands continue to sell their products online and at increasingly higher prices. Within the past month three more luxury brands have partnered with third party eCommerce sites Mr Porter and Net-A-Porter, a business that luxury conglomerate Richemont has a 49% stake.
The latest to join Mr Porter are Officine Panerai fake watches and it is doing it in a big way. The Italian nautical watch brand is making available 25 timepieces from its Luminor and Radiomir collections, along with a Panerai table clock, on the website. The price range for timepieces is $5,000 to $28,600.
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Using eCommerce to sell high-end watches has moved beyond a trend and is now mainstream and inevitable among the few holdouts. Online sales of luxury goods, overall, could triple to $82.8 billion by 2025, according to the 2015 Altagamma-McKinsey Digital Luxury Experience Observatory.
Watch brands have been deliberate in moving online and even more so when partnering with third-party sites. However, this is obviously changing as well. For example, Panerai has become the 20th luxury watch brand to sell through Mr Porter. Four of the brands on Mr Porter are Richemont-owned. The rest are independent brands with the exception of LVMH-owned Zenith.
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It’s probably a good practice to have an online partner. According to PMX Agency’s Trend Report of luxury brands online, two out of five online shoppers continue to shop after leaving a luxury brand’s website. Their first choice is department stores followed by pure eCommerce sites such as the Porter websites.
In the world of Panerai, all watches are bold, but some are bolder than others. The Luminor Submersible has always been part of that last category and achieved this not always by sheer size, but more so by its imposing design. Panerai recently introduced six new models in this collection. Time for us to take a closer look at the recruits of the new draft!
What is perhaps most imposing about these new additions are the different materials that Panerai replica watches used for the cases. Stainless steel, titanium, bronze, and red gold are all represented. These various materials give each Submersible their own character without diluting the DNA that they all share. Next, to that did Panerai also made a distinct choice regarding size, which seems to be closely related to the material they made the case of. Unique is the version with the BMG-Tech case, for which Panerai used a high-temperature, high-pressure injection process with a rapidly cooling phase. This prevents the atoms to arrange themselves in their usual patterns, creating a light, highly corrosive resistant alloy.
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Two of the new 47mm models are crafted from titanium. The Luminor Submersible 1950 3 Days Automatic is a very capable diving watch, with a water resistance of 300 meters and an emphasis on legibility. The 47mm case most certainly helps with this, while the titanium keeps the weight comfortable. The Luminor Submersible 1950 Amagnetic 3 Days Automatic also features a titanium case, yet here with a differently designed dial, black bezel insert and a greater resistance to magnetic interference thanks to a soft iron case around the movement.
Another of the new models that feature 47mm case are the Luminor Submersible 1950 3 Days Automatic Bronzo fake watches. Crafted from a traditional alloy of copper and pure tin, this watch is highly corrosive resistance but will take on over time a unique patina as a result of the environment it is exposed to. A 47mm bronze watch is quite substantial to have on the wrist, but the patina that will form makes it worth it. A larger case simply makes it that it will be better visible, and more of it as well. Next to that is the combination of the deep colored bronze and the blue dial quite stunning.
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42mm was the case size of choice for the stainless steel and 18K red gold version Panerai replica watches. The stainless steel version enters, thanks to its size, a very competitive area in the market and seems to have everything working in its favor to do well. It is large enough to provide that bold look, but not overly so. The stainless steel gives it a pleasant weight, the size of the case prevents it from becoming too much. Its DNA is distinct, and also runs into that automatic manufacture movement that all the new Submersibles have. For the 18K red gold version 42mm also seems to be optimum size. Being made from precious metal, it is a watch that some might want to wear in a more formal capacity, despite (or maybe because of) its rugged looks. A smaller diameter makes this a bit more agreeable, as it might even fit under the cuff of your shirt and jacket.
Yes, smart watches seem to have almost completely taken over the task for which we once trusted out mechanical watch: telling time. The reason for this is that they do so much more, so easily (as they are computers and not mechanical master pieces) and also for far less money (being constructed by robots and not master watch makers).
That makes it that the watch has been switching over its territory: from reliable timekeeper to an expression of one’s personal taste, preferences, and yes, social standing. But that doesn’t mean that the watch has become obsolete in what it does best, telling time! The living, beating heart of mechanical Panerai fake watches, can still offer a lot of added pleasure to its owner, and makes it, in fact, a very cool tool!
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The coolness is not found in novelty, but in tradition. The fact that this type of timekeepers has been made for centuries migrated from the pocket to the wrist, and can indeed easily outlive your Apple Watch by a generation of four. And I am not speaking here of generations of Apple Watches, which would be about eight years in total, but generations of humans.
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How cool is it that something mechanical, will still tick and function just as well hundred years from now, as it does today? Powered by the motion of your wrist, or perhaps even better because of more personal, by your own fingers as you go through the motions of winding your watch. Why do you think that even avant-garde watchmakers like Hublot and Richard Mille are still making mechanical watches, with not a smart watch in sight? Because they know that a mechanical movement made with high-tech materials and cutting edge technology is the bridge to the future, and makes by far the coolest tools!
Panerai has a knack for SIHH novelties and this year is no exception. With a handful of special pieces being released, I’m going to focus on what caught my eye. Being rather firmly a Radiomir guy (unless we’re talking about last year’s drool-worthy 1950 Regatta 3 Days), I found myself taken by the new Radiomir 1940 Chronograph. With three limited edition versions Panerai replica men’s watches rendered exclusively in precious metals, these aren’t your garden variety Radiomirs and their dial design eschews Panerai’s signature sparse appeal for something entirely more retro.
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While the three versions may sport different case materials and dial designs, they do have a number of shared elements. Case size is 45mm wide and, being of the “1940” Radiomir variety, they have Luminor style lugs (rather than the Radiomir’s signature wire lugs). The 1940 Chronograph is fitted with a 2.8 mm thick plexiglas crystal up front and a sapphire crystal in the rear to allow a view of the Panerai OP XXV movement. The plexiglas is likely employed to support the vintage vibe of the 1940 aesthetic.
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The three versions span an ivory dial model with a polished platinum case called the “Platino” which is limited to 50 units (PAM518), a brown dial model with an 18 ct polished red gold case called the “Oro Rosso” (PAM519) and a black dial model with an 18 ct polished white gold case called the “Oro Bianco” (PAM520). The latter two models are limited to 100 units and all models come on an alligator strap with matching tang buckle.
It’s pretty tough to say which is my favorite as the Platino has a beautiful ivory dial with blued steel accents for the chronograph register and chronograph seconds. This would definitely be one to see in person as there is a chance that the light tone of the dial might be overpowered by the large and chunky case. The Oro Rosso has arguably the best dial, a deep brown with a super cool California dial (a mix of Roman and Arabic numerals), but 45 mm red gold Panerai fake watches are tough sell for my wrist.
Sandwich dial
Finally, the Oro Bianco is the only one to get a sandwich dial, in which the luminous elements of the black dial are actually cut-outs that reveal a luminous layer underneath the main dial, another distinctly Panerai design trait. Each model has its merits and the overall design is one that mixes a bit of current-day Panerai with a lot of vintage-sourced style.
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Strong power
Functionally, the Radiomir 1940 Chronograph offers a standard time display along with a two register chronograph system displaying running seconds and a 30 minute chronograph measure which displays its seconds centrally (on the large seconds hand). The movement enclosed within the large case is the Panerai OP XXV which is based on the Minerva 13-22 movement which has been connected with Panerai as far back as the 1920s. This hand-wound column wheel chronograph movement features 22 jewels, a rate of 18,000 vph and 55 hours of power reserve.
